Getting started
Ad types and funnel stages
What top, mid and bottom funnel ads are, and which to pick.
A funnel stage describes how close a person is to buying when they see your ad. Monk generates a different kind of ad for each stage, so the stages you pick decide what your creatives look like. Pick at least one during onboarding, and change it later in Settings.
The three stages
| Stage | Goal | The ad does this |
|---|---|---|
| Top funnel | Awareness | Educates people who do not yet know the problem or that a solution exists |
| Mid funnel | Consideration | Builds trust and shows why your product is the best fit |
| Bottom funnel | Conversion | Goes for the sale with offers, social proof, and urgency |
What each stage produces
Monk matches the intensity of the hook to the stage you chose.
- Top funnel ads lead with broad curiosity. A relatable problem, a surprising claim, a scroll-stopping visual. No hard sell.
- Mid funnel ads lead with the benefit. Product in context, comparisons, how it works, why it beats the alternative.
- Bottom funnel ads lead with a reason to buy now. Price, offer, reviews, guarantee, and a clear call to action.
Pick more than one stage and Monk covers all of them, generating ads for each stage rather than blending them into one.
How to choose
- Selling something people already search for? Start with mid and bottom funnel. Your audience knows the category, so trust and offer do the work.
- Selling something new or unfamiliar? Add top funnel. People need the problem explained before an offer lands.
- Scaling an account that already converts? Add top funnel to widen the audience you can retarget later.
- Not sure? Pick all three. Monk generates a spread, and you keep the ads that perform.
Your choice is not permanent. Open your brand, go to Settings, and change the funnel stages any time. New ads follow the new setting, and ads already generated stay as they are.
Why it matters
The funnel stage feeds directly into the instructions Monk gives the generation engine, alongside your brand, niche, and ad copy language. It is the single biggest lever on the tone of your ads. A bottom funnel ad shown to a cold audience tends to be ignored, and a top funnel ad shown to someone ready to buy tends to waste the click.
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Last updated 2026-07-13