Model Knowledge

Model Knowledge is the set of instructions Monk follows when it generates your ads. It has two layers: a shared template that shapes every ad, and a brand layer that gets sharper every day as you give feedback.

Find it in the app sidebar under Model Knowledge, which holds two pages: Knowledge (covered here) and Brand Kit. Brand Kit is where your logo, colours, fonts, and product images live, the fixed brand assets every ad uses. Use the list on the left to jump to any section.

The two layers

• How Monk builds every ad. A shared, read-only template that applies to every brand. It covers the craft of an ad: match the source ad's hook, follow its composition, keep text short and in your market's language, and swap in your brand surface. You do not edit this.
• Learned for your brand. Everything Monk learns for you: your voice, visual style, audience, what is working, lessons from rejections, and your own guidance. This is the layer that trains from your feedback.

What else is on the page

• Monk's summary. A short note at the top from Monk recapping the latest changes to your brand layer.
• A feedback box. Tell Monk what to change.

How it learns

Monk trains your Model Knowledge once a day from three signals:

1. Ads you launch. These teach Monk what is working.
2. Ads you reject. Your rejection notes become rules to avoid.
3. Feedback you leave on the Model Knowledge page.

Give feedback

1. Open Model Knowledge.
2. Type what you want to change in the feedback box, for example "use warmer colours" or "lead with the price offer".
3. Click Send to Monk. Your note is queued for the next daily training.
4. To apply it right away, click Apply feedback now.

Spotting new changes

• A ✨ New tag marks every section changed in the latest training.
• A soft sparkle and a greyed timestamp show sections updated recently.

Training runs automatically every day at a fixed time, so your instructions keep improving without any work from you.