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Brand Kit

Your logo, product images and brand guidelines. Required before Monk can generate ads.

The Brand Kit holds the fixed assets every ad is built from: your product images, your logo, and your brand guidelines. Monk feeds them into every generation, so a winning competitor ad comes back with your product and your rules applied.

Find it in the app sidebar under Model Knowledge → Brand Kit.

Guidelines are required

You cannot generate until the Brand Kit has guidelines. On the Creation page the Generate button stays disabled and shows "Add brand guidelines before generating" with a link straight to the Brand Kit.

Guidelines count as present as soon as you have any one of these:

  • An uploaded PDF brand book.
  • The rules Monk distilled from that PDF.
  • A typed note.

A note takes ten seconds, so there is no reason to be stuck here. Product images and a logo are not blocking, but leaving them out shows a warning: without them your ads drift off-brand.

Add your guidelines

  1. Open Model Knowledge → Brand Kit.
  2. Click Upload PDF and pick your brand book (PDF, up to 20MB). Monk reads it and distills it into a short list of rules, shown on the page under Distilled rules Monk follows. The original stays available via View original PDF.
  3. No brand book? Type your do's and don'ts in the note box instead, for example "lowercase only, navy and ivory palette, never say cheap".
  4. Click Save note.

You can do both. Replace the PDF at any time with Replace PDF, and edit the note whenever your rules change.

Product images and logo

  • Product images. Clean renders or photos of your real product, up to 14. Click Add, and select several files at once if you like. Image files up to 15MB each. Hover an image and click the X to remove it.
  • Logo. One clean reference file. Click Upload, or Replace to swap it. Remove clears it.

The more real product images you give Monk, the better it can place your actual product into a generated ad instead of approximating it.

What Monk does with the kit

Every generation pulls the kit in. Your guidelines set the rules, your logo and product images set the surface. Your Model Knowledge then layers on what Monk has learned from the ads you launch and reject. Together they keep a whole batch on-brand while each ad stays distinct.

Assets are stored per brand. If you run more than one brand, each has its own Brand Kit.

Related

Last updated 2026-07-13